About
I build brands that feel like something.
Strategy. Creativity. Connection. Growth.
My story
Hi, I'm Shae.
I started Digital by Shae because too many great businesses were losing customers to competitors with worse products and better marketing. Talent isn't the gap — visibility is.
I work across strategy, design, content, and search, which means your brand doesn't get stitched together by four people who never talk. Everything is built to work as one system: a website that converts, a brand that's recognizable, and content that keeps you in front of the right people.
I'm based in Toronto and work with businesses everywhere — restaurants, creators, nonprofits, service providers, and personal brands who are ready to be taken seriously.
How I work
Four principles behind every project.
Strategy
Every decision starts with your goals, your market, and your numbers.
Creativity
Design and content that earn attention in a crowded feed.
Connection
Brand storytelling that makes the right people feel seen.
Growth
Measured results: more visibility, more inquiries, more revenue.
The Process
How we'll work together.
Discover
We dig into your business, your customers, and what growth actually looks like for you.
Strategy
A clear plan: positioning, priorities, channels, and the measurable outcomes we are chasing.
Design
Brand, website, and content designed to feel premium and built to convert.
Launch
Careful testing, training, and a launch that is smooth instead of stressful.
Grow
Reporting, optimization, and content that compounds month after month.