Digital by Shae

Before & After

The difference strategy actually makes.

Same business, same budget-conscious owner — different results, because the marketing finally had a plan behind it.

Full case studies

Local restaurant

Before

  • Menu only available as a blurry photo
  • No mobile layout — pinch and zoom to read
  • Not showing up for 'near me' searches

After

  • Live, searchable online menu
  • Mobile-first design with tap-to-order
  • Optimized Google Business Profile with fresh photos

Result: Fewer 'are you open?' DMs, more direct orders.

Service business

Before

  • Template site with stock photos and vague copy
  • Contact form buried on page four
  • No clear pricing or process

After

  • Custom brand identity and photography direction
  • Inquiry CTA on every section
  • Transparent packages and a documented process

Result: Qualified inquiries instead of price shoppers.

Personal brand

Before

  • Inconsistent posting with no visual identity
  • Link-in-bio pointing nowhere useful
  • No way to pitch brands or clients

After

  • Cohesive visual system and content pillars
  • Authority-building personal website
  • Media kit and one-pager ready to send

Result: A brand that looks bookable at first glance.

Nonprofit

Before

  • Programs hidden in dense paragraphs
  • Donations handled over email
  • No storytelling or impact proof

After

  • Clear program pages written for families
  • Integrated donation flow
  • Impact stories and campaign landing pages

Result: Easier referrals and stronger funding conversations.