Food & Hospitality
Chef Shae Bites Back
Brand identity, content system, and social growth for a bold culinary brand.
The challenge
A talented culinary brand with loyal in-person fans but almost no digital presence. Inconsistent posting, no clear visual identity, and no easy way for customers to find the menu or book.
The strategy
Build a recognizable food-forward identity, create a repeatable content system around signature dishes, and make ordering and inquiries effortless on mobile.
The solution
A cohesive brand look, a content calendar built around weekly menu drops and behind-the-scenes video, and a mobile-first landing experience with clear ordering paths.
Results
What changed.
- Consistent weekly content instead of sporadic posting
- Stronger recognition across events and pop-ups
- Clear inquiry path for catering and bookings
Brand identityContent creationSocial media strategyWeb design
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