Digital by Shae

Food & Hospitality • Brand • Website • Digital Marketing

Chef Shae Bites Back

Chef Shae Bites Back is a Caribbean food and lifestyle brand developed around recipes, digital products, private dining, events, and content. The project brings together website design, branding, content creation, social media, SEO, e-commerce, and digital marketing strategy.

The challenge

A talented culinary brand with loyal in-person fans but almost no digital presence. Inconsistent posting, no clear visual identity, and no easy way for customers to find the menu or book.

The strategy

Build a recognizable food-forward identity, create a repeatable content system around signature dishes, and make ordering and inquiries effortless on mobile.

The solution

A cohesive brand look, a content calendar built around weekly menu drops and behind-the-scenes video, and a mobile-first landing experience with clear ordering paths.

Results

What changed.

  • Consistent weekly content instead of sporadic posting
  • Stronger recognition across events and pop-ups
  • Clear inquiry path for catering and bookings
Brand identityContent creationSocial media strategyWeb design

More work

Keep reading.